Other bodegas may have started earlier but noone puts more marketing heft into en ramas than the giant Gonzalez Byass. This was launched in an extravaganza here in Madrid a couple/few weeks ago (your correspondent was not invited) and no doubt around the globe. You have to give them their due. No one can match their distribution and they make full use of it, which must be for the greater good.

Even better, the subject is worth the attention. A very nicely made fino this one. Nice rich colour, green to slightly stewed apples and some haybales and salt on the nose, then a nice fresh almond/apple entry and spicey, salty finish on the palate. 

A top fino and a worthy ambassador. God speed!